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Review of the Ten Year Development of Zhongrou Holdings
Time flies, in the long river of history, perhaps a short moment, but it has witnessed many, many people from Zhongrou Holdings and Zhongrou.
The wheels of the times are rolling forward, with time passing by and the original intention remaining unchanged.
In the past decade, 365 days and nights have condensed the entrepreneurial development process of Zhongrou Holdings from scratch and from weak to strong. Every step of the company's growth is worth savoring and deeply thinking about.
Today, let's review the journey of the past together, both to summarize the past and to inspire the future.
Chapter 1: Hua
Looking back on the journey back in time
Zhongrou is the name given by Chairman Yang Jun and three shareholders to the company he founded. It witnesses the growth, exploration, hard work, and transformation of Zhongrou people, and also conveys the spirit of struggle and entrepreneurship. It has been established for a full decade and is a well founded and traceable development blueprint
Early stage of entrepreneurship in 2014
Guangzhou Zhongrou Daily Necessities Co., Ltd. was officially established
In 2014, Yang Jun was well aware that Chinese manufacturing was not inferior to imported products, and was full of confidence in Chinese craftsmanship. With 10 years of work experience in a well-known foreign-funded diaper company, he established Guangzhou Zhongrou Daily Necessities Co., Ltd. with three shareholders. In June of the same year, the "Caring Gift" brand they founded also emerged.
Starting from 2015 Operations Research
The first diaper production base in Foshan has been put into operation, mainly engaged in OEM business
Entrepreneurship is never an easy thing. The self created brand was established, but the hardware and funds were insufficient. The four shareholders sold their houses and cars, putting in all their efforts, and finally assembled the first diaper production line in just over 20 days. In this way, they gained the first diaper production base in Foshan with their creativity and began to focus on OEM business.
Small achievements in 2016
The marketing model has been adjusted to a dealer+direct sales model, with direct sales in Jiangxi and Guizhou provinces, to create a model market and achieve talent incubation
With the company, production factories, and products, let's leave the rest to the market. Soon, Zhongrou found a suitable path for herself and adjusted its marketing model to a distributor+direct sales model. With a dual approach, it established direct sales in Jiangxi and Guizhou provinces, created a model market, and achieved talent incubation. Soon, it opened up a good situation in the mother and baby market
2017 Stable and Mature
A baby diaper production base of Apple Industrial Co., Ltd. in Jiangxi has been established and put into operation, with an annual output of 500 million pieces
The response to the mother and baby market has been very positive, with mothers giving high praise to Zhongrou products and a high repurchase rate. The company has followed suit and built a brand new intelligent manufacturing production base in Jiangxi, integrating research and development, production, sales, OEM and ODM processing, and establishing a truly self owned production factory. This measure has helped Zhongrou establish a firm foothold in the mother and baby market and played a crucial role in its development in the next 10 years
Empowering Development in 2018
Zhongrou Holdings Foshan Gaoming Marketing Center officially established
With the increasing market demand, while actively advancing towards modern industrial chain intelligent management, the cohesion and combat effectiveness of the entire team are constantly improving. The interaction between software and hardware strength is advancing, and the company has gradually entered a rapid development track. Thus, the establishment of Foshan Gaoming Marketing Center has empowered the high-quality development of the enterprise.
Going against the current in 2019
Foshan Zhongrou Daily Necessities Co., Ltd.'s sanitary napkin production base project has landed in Gaoming, with an annual production capacity of 1.5 billion pieces
In the year affected by the COVID-19, Zhongrou chose to go against the current, turn the crisis into an opportunity, actively eliminate market interference, re integrate resources, and introduce talents from various fields. Finally, it resolutely decided to open a new intelligent manufacturing factory, and began to set foot in the women's sanitary napkins and menstruation pants sector, enriching its own categories in the field of sanitary products.
2020 Forge Ahead
Fully acquire Foshan Abundance Sanitary Products Co., Ltd. and inject capital to achieve doubling of production capacity
On the fast moving giant ship Zhongrou, in order to achieve the long-distance plan, in addition to the correct target direction, it is also necessary to have sufficient power. So we fully acquired Foshan Fuyu Sanitary Products Co., Ltd., seized the opportunity, seized the opportunity, and achieved a doubling of production capacity by the end of the year.
2021 Riding the Winds and Breaking the Waves
Entered the Tiktok live broadcast channel, the pro comfort brand was officially rated as reassuring domestic products by Tiktok, and was given a black label brand
The development of a brand cannot be separated from innovation, which is the source of vitality for enterprises. In addition to building the main channel of online e-commerce in the national market, Zhongrou's live broadcast e-commerce operation center has broken through before the tide and expanded in scale. Now it has also joined the Tiktok live broadcast channel, making the brand "Comfort Gift" officially enter the new era of Tiktok live broadcast, giving black label brands and reassuring that domestic products are well known.
2022 Resolute Rose
The Zhongrou Sanitary Napkins Division was established, and marketing centers in Guangdong and Guangxi were simultaneously established to launch the Qinfu brand sanitary napkins and shine in major stores
Although the road is endless and faraway, I still want to pursue the truth in the world. Zhongrou has accelerated its layout of the women's health product market, with Guangdong and Guangxi provinces as pilot areas. We have established the Zhongrou Sanitary Napkins Division and set up marketing centers in two provinces to empower "Happy Point" to create its own brand and launch women's sanitary napkins products to major stores. Its market performance has been outstanding and its performance has been steadily increasing.
Expand territory in 2023
Step global and steadily expand overseas markets
Zhongrou has been striving for excellence for many years, actively expanding its territory and focusing on international layout. It has steadily expanded its overseas markets in Southeast Asia, the Middle East, and Africa, and will continue to venture into international markets such as Europe and America in the future.
Continue to increase investment in all in health products in 2024, please stay tuned!
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